Summary · Overview · Seed Round

SCENERY

The Visual Culture Search Engine for Cinema

Search any film by what's inside it.
The jacket. The location. The era. The mood. Discoverable. Actionable.

€12.4B
EU Streaming
€40B+
Film Merch Global
€2.5M
Seed Round Target
Working Prototype

Every screen you see below is live and interactive.

Try it Live →
Home
Home — Discovery Hub
Movie
Movie — Scene Timeline
Shop
Shop — Products from Films
Locations
Locations — Scene → Map

The Experience

🔍

Search a Film

Users search for a movie. Any film in the Scenery catalogue.

⏱️

Explore the Timeline

A scene timeline lets them scrub through every moment of the film.

🛍️

Products in Scene

At each scene: the products, the songs, the brands — all linked.

Commerce Follows Curiosity

Nothing is pushed. Everything is discovered.

📍

Book a Location

Hotel, restaurant, or apartment from a scene? Book it directly — or list it as a filming location.

🍽️

Find the Recipe

Every dish on screen links to a full recipe. Cook what the characters eat.

🏷️

Official Merch Store

Browse every film's full merchandise catalogue — beyond just what's in the scene.

👥

Follow & Discover

Follow filmmakers, cast, and brands. Build your film social graph.

🗺️

Book a Movie Tour

Tour operators list guided film-location experiences. Drive: Neon Nights LA. Breaking Bad RV Tour. Book in-app.

The Scene Graph

🎬

Structured Knowledge Graph

Films indexed as: Movie → Scene → Timestamp → Element

🛍️

Product

Every piece of clothing, furniture, car, and prop.

Song

Every track identified at the exact timestamp it plays.

🏷️

Brand & Product

AI tags categories. Shops curate products. Users fill the long tail.

📍

Location

GPS-linked filming locations with contextual CTAs — book a hotel room, reserve a table, or rent an apartment.

🍽️

Dish & Recipe

Every dish on screen linked to its full recipe. A node type powering food and culture discovery.

The Business

Phase 1 — Active
📍

Shop Scene Placement

Retailers pay to place products at exact timestamps. Revenue tied to clicks and conversions. CPC €0.05–0.20 + 3–5% rev share.

▶️

Streaming Referral (CineCore)

Every film page links to rent/buy options. 5–8% commission per rental or purchase via CineCore's territory-aware layer.

Phase 2+ — Growth Streams
⚖️

IP Licensing

8–12% on merch sales via CineCore. Activated once filmmaker licensing agreements reach scale.

📊

Brand Analytics Dashboard

Brands pay to see how their products perform culturally. Direct data revenue, €499–€1,999/month.

🔌

Streaming Platform API

Netflix, Prime, Disney+ licence the graph to power "explore this scene" natively in their interfaces. Annual licence + per-query. Highest-margin stream.

🗺️

Hospitality, Tours & More

Location bookings, movie tours, music affiliates — all activated as graph density makes them commercially viable.

Two streams now. Many more to unlock.

Phase 1 focuses on two streams to validate commercial intent. The rest are documented, modelled, and activated progressively as the graph reaches the scale they require.

Phase 1 — Active
Shop Scene Placement
CPC €0.05–0.20 + 3–5% rev share
Phase 1 — Active
Streaming Referral (CineCore)
5–8% per rental or purchase
Phase 2
IP Licensing Fee
8–12% per sale
Phase 2
Music Affiliate
€0.001–0.01 / action
Phase 2
Brand Analytics
€499–€1,999 / month
Phase 3
Hospitality & Tours
5–15% / booking
Phase 3
Streaming Platform API
€100K–€1M+ / yr / platform

Self-funding Scene Graph curation.

01
AI Pre-Tags
Cars, clothes, songs identified automatically.
02
Shops Curate
Products placed at exact timestamps.
03
Brands Validate
Official placements confirmed.
04
Users Enrich
Long tail filled by the community.

Europe first. Then the world.

Phase 1 — 2026
Indie Film Catalogue
  • Timeline, products, music
  • Locations & recipes per scene
  • Affiliate commerce
  • 200 films indexed · €46K ARR
Phase 2 — 2027
Commerce & Community
  • IP licensing via CineCore
  • Official merch store per film
  • Social layer & mobile app
  • €625K ARR
Phase 3 — 2028
EU Market Leader
  • Hospitality, Tours & Real Estate
  • Pan-European expansion
  • Cinema QR partnerships
  • API for developers
  • €4M ARR / Series A

— Global Expansion (Series A funded) —

Phase 4 — 2029 · US + UK
English-Language Markets
  • 50,000 films (Hollywood catalogue)
  • US retailer & brand onboarding
  • Largest merch market globally
  • €14M ARR target
Phase 5 — 2030 · Korea + Japan
Korean Wave + Merch Culture
  • K-drama & K-film catalogue
  • Hallyu fandom commerce
  • Japanese location tourism
  • €32M ARR target
Phase 6 — 2031 · India + SE Asia
World's Largest Film Industry
  • 1,800+ Bollywood films/year
  • Film music affiliate at scale
  • 1.4B+ population OTT market
  • €65M ARR target

Seed Round — €2.5M

hello@scenery.film · scenery.film

CONFIDENTIAL 2026