Seed Round — €1.5M · Confidential 2026

Explore Everything Inside a Film.

The jacket. The song. The car. All discoverable. All purchasable.

Cinema discovery marketplace powered by the Scene Graph.

€12.4B
EU Streaming
€40B+
Film Merch
€1.5M
Seed Round
01 / 12
02 / 12
The Insight

People don't just watch films.
They want to live inside them.

🔍
Millions Search
"Where can I buy Ryan Gosling's jacket from Drive?" — millions of Google searches annually for film-specific products.
📈
Music Spikes
Kate Bush's "Running Up That Hill" saw a 9,600% streaming surge following Stranger Things. Film placement is the #1 driver of catalogue discovery.
🚫
No Platform Exists
IMDb has metadata. Letterboxd has reviews. JustWatch has streaming. None lets you explore a film's cultural elements and buy them.
📱
Shazam for Everything
Users already Shazam songs from films. They want to Shazam the jacket, the car, the lamp. The behaviour exists — the platform doesn't.
03 / 12
The Product

Scenery: Cinema discovery,
powered by the Scene Graph.

  • Search a Film

    Find any movie in the Scenery catalogue — indie, classic, cult, contemporary.

  • Explore the Timeline

    Scrub through the film. At every scene: products, songs, brands, and locations — all linked.

  • Discover & Buy

    Click a product: find it at the official brand store, nearby retailers, or online.

  • Listen & Stream

    Click a song: open it on Spotify, Deezer, or Apple Music instantly.

  • Watch the Film

    Rent or buy via territory-aware options powered by CineCore.

  • Book a Location

    Hotel, restaurant, or apartment in the scene? Book it directly — or list it as a filming location.

  • Find the Recipe

    Every dish on screen links to a full recipe. Royale with Cheese. $5 Milkshake. Cook what you watch.

  • Browse Official Merch

    Beyond scene-specific products — every film has an official merch store. The full catalogue, curated and IP-licensed.

  • Follow & Connect

    Follow directors, cast, and brands. Share discoveries. Build your film social graph.

cinemarket.app / movie / pulp-fiction
CineMarket — Pulp Fiction interactive timeline

Working prototype — try it at cinemarket.app

04 / 12
The Scene Graph

The core data asset.

A structured knowledge graph for everything inside a film. The graph is the moat.

Graph Structure
FILM
→
SCENE
→
TIMESTAMP
→
PRODUCT
SONG
BRAND
LOCATION
DISH
MERCH
SOCIAL

Curation Layers

🤖
AI Pre-Tags
Cars, clothes, songs identified via audio fingerprinting and computer vision.
🏪
Shops
Retailers place products at exact timestamps. Revenue depends on accuracy.
✅
Brands
Official placements confirmed — elevated to canonical status.
👥
Users
Community enrichment fills the long tail of indie films.
🏨
Partners
Hotels, restaurants, and venues earn bookings by being tagged. They are incentivised to curate themselves into the graph.
04b / 12
Working Prototype

Every screen is live. Every interaction is real.

Built and running in production. Try it yourself at cinemarket.app — click "Start Exploring" as a viewer.

cinemarket.app / home — Discovery Hub
CineMarket Home
/ movie / pulp-fiction — Scene Timeline
Movie — Interactive Timeline
Scene detail — products · music · dishes
Scene detail

Products · Music · Dishes per scene

/ explore / locations — World Map
Filming locations

Filming Locations — Scene → GPS

/ shop / products
Shop products

Shop — Items from Film Scenes

Open Live Prototype →
05 / 12
The Flywheel

Commerce incentives fund the curation.
The graph curates itself.

1
Shop places a product at a timestamp
A retailer selling the Drive jacket needs it tagged at the exact scene. Their revenue depends on it.
2
Brand confirms official placement
Brands with paid placement validate tags and upgrade them to canonical status.
3
Rights holder earns IP licensing fee
Via CineCore, the filmmaker automatically earns 8–12% on every merchandise sale.
4
Graph becomes more valuable
Every tag improves discovery for users, increases conversions for shops, attracts more retailers.

The result: zero marginal curation cost at scale. Shops pay to curate. The platform grows richer with every commercial transaction.

06 / 12
Revenue Model

Six streams. All compounding. No subscription.

35%
Shop Scene Placement
CPC €0.05–0.20 + 3–5% revenue share
30%
IP Licensing Fee
8–12% per merchandise sale via CineCore
20%
Streaming Referral
5–8% commission on rent/buy clicks via CineCore
10%
Music Affiliate
€0.001–0.01 per action — Spotify, Deezer, Apple Music
5%
Shop Subscription
€49–€199/month for advanced analytics and priority placement
New
Hospitality Booking Affiliate
5–10% commission on hotel, restaurant & apartment bookings driven by Scene Graph CTAs

The Scene Graph is the asset. Every new film and every new shop placement makes every existing film more discoverable and more valuable.

07 / 12
Market Opportunity

Three large markets. One platform. No direct competitor.

€12.4B
Film Discovery
EU Streaming 2025. IMDb has 200M MAU but zero commerce. Letterboxd has culture but no products or music.
€40B+
Film Merchandise
Global Licensed IP. Franchise IP dominates but the indie long tail — Drive jackets, Pulp Fiction props — is underserved.
€28B
Music Discovery
Global Music Streaming. Kate Bush: 9,600% surge from one placement. Shazam processes 30M requests daily.
€85B+
TAM Combined
€4.2B
SAM EU-focused
€8M
SOM at 36 months
08 / 12
Strategy

Indie-first. The uncontested beachhead.

📜
Simpler Rights
Indie films have fewer rights holders, consolidated ownership, faster onboarding. No studio gatekeeping.
🎥
Filmmaker Motivation
Indie filmmakers are hungry for alternative revenue. Merchandise IP licensing is genuinely new income — they're incentivised to curate their own films.
💡
Engaged Audiences
Cult and indie cinema fans are the most engaged, most likely to curate and explore. The platform's most powerful early users.
🏆
No Competition
Major platforms ignore indie. It is an uncontested beachhead. Once proven, the strategy scales to major studio catalogues.
🎭
Festival Network
IFFR, Ghent, Annecy, Berlinale — Europe's indie film ecosystem is a tight network with high trust and direct filmmaker access.
🔗
CineCore Synergy
CineCore's indie-first distribution strategy perfectly aligns with Scenery's go-to-market, sharing infrastructure and filmmaker relationships.
09 / 12
Financial Projections

€4M ARR by Year 3. Profitable at scale.

€46K
Year 1 Revenue
€625K
Year 2 Revenue
€3.96M
Year 3 Revenue
Yr 3
Profitability
Revenue
Costs
Year 1
Year 2
Year 3
MetricYear 1 (2026)Year 2 (2027)Year 3 (2028)
Films in catalogue2001,50010,000
Registered shops504002,000
Monthly active users15,000120,000650,000
Total Revenue€46,000€625,000€3,960,000
Total Costs€281,000€782,000€1,490,000
Net Profit / (Loss)(€235,000)(€157,000)€2,470,000
10 / 12
Roadmap

36 months from indie catalogue to European cultural standard.

2026 H1
Film Catalogue
  • 200 indie films indexed
  • AI pipeline live
  • Locations + recipes per scene
  • 30 filmmaker onboards
  • €46K ARR target
2026 H2
Commerce Activation
  • Paid shop placement open
  • IP licensing via CineCore
  • Official merch store per film
  • Social layer launch
  • €200K ARR target
2027
Mobile & Scale
  • Mobile app launch
  • 1,500 films indexed
  • Hospitality booking affiliate
  • Pan-EU language support
  • €625K ARR target
2028
Market Leader
  • 10,000 films indexed
  • Brand & venue campaign tools
  • API for developers
  • €4M ARR / Series A
11 / 12
The Ask

Raising €1.5M Seed to build the Scene Graph and launch the discovery marketplace.

43%
Engineering
€650,000
3 engineers + 1 designer, 18-month runway
13%
AI Pipeline & Data
€200,000
Neo4j, ACRCloud, Rekognition, infrastructure
13%
Marketing & Community
€200,000
Festivals, filmmaker outreach, community
10%
Content & Editorial
€150,000
Scene Graph seed curation for 200 films
7%
Legal & Compliance
€100,000
GDPR, retailer agreements, CineCore contract
14%
Working Capital
€200,000
6-month operational buffer

By Month 12: 200 Films · 50 Shops · 15,000 MAU · IP Licensing Live

12 / 12

Films are more than stories.
They are worlds waiting to be explored.

We are building the platform that lets people explore those worlds — and the commerce that follows.

hello@scenery.film · scenery.film · Seed Round: €1.5M