Seed Round — €2.5M · Confidential 2026

The Visual Culture Search Engine for Cinema.

Search any film by what's inside it. The jacket. The location. The era. The mood.

Powered by the Scene Graph — the first structured knowledge graph of cinema's cultural elements.

€12.4B
EU Streaming
€40B+
Film Merch
€1.5M
Seed Round
01 / 12
02 / 12
The Insight

The behaviour already exists.
The platform doesn't.

🕐
After the Film, Not During
Scenery is used the day after watching. "I saw Drive last week — I want that jacket." The search happens on Google, in fragments. Scenery centralises it all.
🔍
The Market Already Exists
Sites like Movie-locations.com and boutiques like Cité des Nuages (Waterloo) survive entirely on post-film demand. They prove the market — but solve only a fragment. Scenery centralises all of it.
📈
Cultural Queries, No Answers
"Films shot in Bruges." "80s aesthetic films." "Films where the character wears Comme des Garçons." These are real search queries. No platform answers them today.
🚫
The Gap Is Structural
IMDb has metadata. Letterboxd has reviews. JustWatch has streaming. Google has fragments. None can answer "what is inside this film, and where do I find it?"
03 / 12
The Product

Scenery: Cinema discovery,
powered by the Scene Graph.

  • Search a Film

    Find any movie in the Scenery catalogue — indie, classic, cult, contemporary.

  • Explore the Timeline

    Scrub through the film. At every scene: products, songs, brands, and locations — all linked.

  • Discover & Buy

    Click a product: find it at the official brand store, nearby retailers, or online.

  • Listen & Stream

    Click a song: open it on Spotify, Deezer, or Apple Music instantly.

  • Watch the Film

    Rent or buy via territory-aware options powered by CineCore.

  • Book a Location

    Hotel, restaurant, or apartment in the scene? Book it directly — or list it as a filming location.

  • Find the Recipe

    Every dish on screen links to a full recipe. Royale with Cheese. $5 Milkshake. Cook what you watch.

  • Browse Official Merch

    Beyond scene-specific products — every film has an official merch store. The full catalogue, curated and IP-licensed.

  • Follow & Connect

    Follow directors, cast, and brands. Share discoveries. Build your film social graph.

  • Book a Movie Tour

    Tour operators create guided experiences built on film locations. Drive: Neon Nights LA. Breaking Bad RV Tour. Browse and book in-app.

cinemarket.app / movie / pulp-fiction
CineMarket — Pulp Fiction interactive timeline

Working prototype — try it at cinemarket.app

03b / 12
The Bigger Picture

Scenery is not a marketplace.
It's a search engine for visual culture.

No search engine today can answer the queries that cinephiles actually have. With a rich enough Scene Graph, Scenery becomes the first platform that can.

Queries no search engine can answer today
🔍 "Films with romantic locations in Europe"
🔍 "Films shot in Bruges"
🔍 "Films with an 80s neon aesthetic"
🔍 "Films where the character wears Comme des Garçons"
🔍 "Films with jazz soundtracks in Paris cafés"
📋
Lists & Rankings
Cultural queries generate editorial content organically. "Top 10 films with iconic fashion." "Best European filming locations." This content drives SEO and social sharing at zero marginal cost.
📡
Virality Built In
Each scene has a unique shareable URL. "Watch the exact second Ryan Gosling's jacket appears in Drive." This is native TikTok/Reels content — the "did you know" format that generates millions of organic views.
🎬
Filmmakers as Distribution
When an indie filmmaker shares their own Scenery page at release, they're marketing to their existing audience for free. That's earned media Scenery doesn't pay for.

You're not building a storefront. You're building the search engine for visual culture — the first place that can answer what's inside a film, and connect it to the world beyond the screen.

04 / 12
The Scene Graph

The core data asset.

A structured knowledge graph for everything inside a film. The graph is the moat.

Graph Structure
FILM
→
SCENE
→
TIMESTAMP
→
PRODUCT
SONG
BRAND
LOCATION
DISH
MERCH
SOCIAL
MOAT 01
Cumulative graph data
Every film indexed, every element tagged makes the dataset harder to replicate. No single studio can build a cross-platform, cross-distributor graph.
MOAT 02
Self-funding curation
Retailers, venues, and tour operators enrich the graph because their revenue depends on accuracy. Curation cost trends to zero as the commercial network grows.
MOAT 03
Data licensing upside
At 10,000+ films the Scene Graph becomes a licensable dataset — studios, streaming platforms, and brands pay for structured access. Highest-margin stream. Zero additional product cost.
MOAT 04
Streaming Platform API
Netflix, Prime Video, Disney+ cannot build this graph themselves — it requires cross-platform neutrality. They become API customers, embedding Scenery's scene intelligence natively into their interfaces.

Curation Layers

🤖
AI Pre-Tags
Cars, clothes, songs identified via audio fingerprinting and computer vision.
🏪
Shops
Retailers place products at exact timestamps. Revenue depends on accuracy.
✅
Brands
Official placements confirmed — elevated to canonical status.
👥
Users
Community enrichment fills the long tail of indie films.
🏨
Partners
Hotels, restaurants, and venues earn bookings by being tagged. They are incentivised to curate themselves into the graph.
🗺️
Tour Operators
Tour operators build experiences on top of the location graph. They earn bookings — and enrich location data in return.
04b / 12
Working Prototype

Every screen is live. Every interaction is real.

Built and running in production. Try it yourself at cinemarket.app — click "Start Exploring" as a viewer.

cinemarket.app / home — Discovery Hub
CineMarket Home
/ movie / pulp-fiction — Scene Timeline
Movie — Interactive Timeline
Scene detail — products · music · dishes
Scene detail

Products · Music · Dishes per scene

/ explore / locations — World Map
Filming locations

Filming Locations — Scene → GPS

/ shop / products
Shop products

Shop — Items from Film Scenes

Open Live Prototype →
05 / 12
The Flywheel

Commerce incentives fund the curation.
The graph curates itself.

1
Shop places a product at a timestamp
A retailer selling the Drive jacket needs it tagged at the exact scene. Their revenue depends on it.
2
Brand confirms official placement
Brands with paid placement validate tags and upgrade them to canonical status.
3
Rights holder earns IP licensing fee
Via CineCore, the filmmaker automatically earns 8–12% on every merchandise sale.
4
Graph becomes more valuable
Every tag improves discovery for users, increases conversions for shops, attracts more retailers.

The result: zero marginal curation cost at scale. Shops pay to curate. The platform grows richer with every commercial transaction.

06 / 12
Revenue Model

Two streams to validate. Many more to unlock.

Phase 1 focuses on two streams that directly validate commercial intent exists. Everything else is documented, modelled, and activated progressively.

PHASE 1 — ACTIVE
🛍️
Shop Scene Placement
Retailers pay to place their products at exact film timestamps. Revenue tied directly to user clicks and conversions. Self-validating: a placement that doesn't convert gets moved immediately.
CPC €0.05–0.20 + 3–5% rev share
PHASE 1 — ACTIVE
▶️
Streaming Referral (CineCore)
Every film page links to where the film can be rented or purchased. Commissions via CineCore's territory-aware affiliate layer. Validates that discovery drives watch intent.
5–8% per rental or purchase
Phase 2+ Growth Streams — Activated as commercial proof builds
IP Licensing
8–12% on merch sales via CineCore
Music Affiliate
Spotify, Deezer, Apple Music referrals
Brand Analytics
Dashboard: how your product performs culturally
Hospitality Affiliate
Hotels, restaurants, apartments from scenes
Movie Tours
10–15% on guided location experiences
Streaming Platform API
Netflix, Prime, Disney+ licence the graph to embed scene intelligence natively in their interfaces

Two streams in Phase 1 is enough to prove commercial intent exists. The rest is upside — each unlocked in sequence as the graph and audience reach the density they require.

07 / 12
Market Opportunity

Three large markets. One platform. No direct competitor.

€12.4B
Film Discovery
EU Streaming 2025. IMDb has 200M MAU but zero commerce. Letterboxd has culture but no products or music.
€40B+
Film Merchandise
Global Licensed IP. Franchise IP dominates but the indie long tail — Drive jackets, Pulp Fiction props — is underserved.
€28B
Music Discovery
Global Music Streaming. Kate Bush: 9,600% surge from one placement. Shazam processes 30M requests daily.
€250B+
TAM Global
€4.2B
SAM EU-focused
€4M
SOM at 36 months
08 / 12
Strategy

Indie-first. The uncontested beachhead.

📜
Simpler Rights
Indie films have fewer rights holders, consolidated ownership, faster onboarding. No studio gatekeeping.
🎥
Filmmaker Motivation
Indie filmmakers are hungry for alternative revenue. Merchandise IP licensing is genuinely new income — they're incentivised to curate their own films.
💡
Engaged Audiences
Cult and indie cinema fans are the most engaged, most likely to curate and explore. The platform's most powerful early users.
🏆
No Competition
Major platforms ignore indie. It is an uncontested beachhead. Once proven, the strategy scales to major studio catalogues.
🎭
Festival Network
IFFR, Ghent, Annecy, Berlinale — Europe's indie film ecosystem is a tight network with high trust and direct filmmaker access.
🔗
CineCore Synergy
CineCore's indie-first distribution strategy perfectly aligns with Scenery's go-to-market, sharing infrastructure and filmmaker relationships.
09 / 12
Financial Projections

€4M ARR by Year 3. Profitable at scale.

€46K
Year 1 Revenue
€625K
Year 2 Revenue
€3.96M
Year 3 Revenue
Yr 3
Profitability
Revenue
Costs
Year 1
Year 2
Year 3
MetricYear 1 (2026)Year 2 (2027)Year 3 (2028)
Films in catalogue2001,50010,000
Registered shops504002,000
Monthly active users15,000120,000650,000
Total Revenue€46,000€625,000€3,960,000
Total Costs€281,000€782,000€1,490,000
Net Profit / (Loss)(€235,000)(€157,000)€2,470,000
10 / 12
Roadmap

Europe first. Then the world.

2026 H1
Film Catalogue
  • 200 indie films indexed
  • AI pipeline live
  • Locations + recipes per scene
  • 30 filmmaker onboards
  • €46K ARR target
2026 H2
Commerce Activation
  • Paid shop placement open
  • IP licensing via CineCore
  • Official merch store per film
  • Social layer launch
  • €200K ARR target
2027
Mobile & Scale
  • Mobile app launch
  • 1,500 films indexed
  • Hospitality + Tours + Real Estate
  • Pan-EU language support
  • €625K ARR target
2028
EU Market Leader
  • 10,000 films indexed
  • Brand & venue campaign tools
  • Cinema QR — trailer to Scene Graph
  • API for developers
  • €4M ARR / Series A
2029
US + UK Entry
  • Series A funded (€5–8M)
  • 50,000 films (Hollywood catalogue)
  • US retailer + brand onboarding
  • English-language app localisation
  • €14M ARR target
2030–31
Asia Pacific
  • Korea + Japan (Phase 5)
  • K-drama + anime commerce
  • India + SE Asia (Phase 6)
  • Bollywood music affiliate
  • €32M → €65M ARR
11 / 12
The Ask

Raising €2.5M Seed to build the Scene Graph and launch the discovery marketplace.

44%
Engineering
€1,100,000
5 engineers + 1 designer, 24-month runway
12%
AI Pipeline & Data
€300,000
Gemini 2.5 Flash, ACRCloud, ElevenLabs, Neo4j
16%
Marketing & Community
€400,000
Festivals, filmmaker outreach, paid growth
10%
Content & Editorial
€250,000
Scene Graph seed curation, 200+ films
6%
Legal & Compliance
€150,000
GDPR, retailer agreements, CineCore, IP
12%
Working Capital
€300,000
6-month buffer on expanded team

By Month 12: 200 Films · 50 Shops · 15,000 MAU · IP Licensing Live

12 / 12

Films are more than stories.
They are worlds waiting to be explored.

We are building the platform that lets people explore those worlds — and the commerce that follows.

hello@scenery.film · scenery.film · Seed Round: €2.5M